![]() ![]() The character appears in commercials touting Applebee's various specials and stating the new slogan "Together is good" or saying "Get it together, baby!" as the slogan appears at the bottom right of the screen. Advertising Īs part of the company's marketing campaign and slogan, Wanda Sykes was hired in 2007 to voice the chain's new mascot, the Applebee's Apple. United States locations have steadily declined in recent years and as of December 26, 2022, there were 1,586 locations. Īs of December 31, 2019, there were 1,787 restaurants operating system-wide in the United States and 15 other countries, including 69 that are company owned and 1,718 that are franchised. Dine Brands' new CEO Steve Joyce credited the promotions with having helped influence a major financial turnaround at the company, noting that almost all customers who ordered one also ordered food, and that some customers also moved towards the other cocktails on its menu. Despite hesitation by some franchisees to participate, the promotions were associated with a major increase in traffic at some locations, and prompted the chain to offer similar promotions later on. The drinks would serve as a loss leader, with customers subsequently upsold towards higher-priced food products. In-late 2017, Applebee's began to place an increased focus on promotions involving low-cost cocktails, including a $1 margarita promotion dubbed the "Dollarita" in October, and $1 Long Island iced tea (promoted as "L.I.T.s") in December. Same-store sales decreased 7% in the previous quarter. On August 11, 2017, DineEquity announced that Applebee's would close between 105 and 135 locations by the end of the year. In 2013, the chain faced an uproar on the Internet after firing a waitress who posted a picture of a customer's receipt that had a rude note written on it objecting to a required gratuity, and then poorly handling their response to the incident. A major goal for the new ownership was to revitalize the chain, as well as shift towards a franchise model for the majority of its locations. The combined company became the largest full-service restaurant company in the world, with more than 3,250 locations. The acquisition was completed on November 29, 2007, after which IHOP Corp. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6% premium to the closing price on July 13, 2007. announced that it agreed to buy Applebee's International for about $2.1 billion. In 1998, Applebee's opened its 1000th restaurant.Ģ007–present: Acquisition by IHOP Former headquarters in Lenexa, Kansas (now called Restaurant Support Center) In the 1990s, Applebee's became one of the largest sit-down restaurant chains in the United States, and it began trading publicly in November 1991. In 1989, Applebee's opened their 100th restaurant in Nashville, Tennessee. In 1988, Applebee's International, Inc., became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar. He became an Applebee's franchisee in 1985. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. They opened a second location outside of Atlanta, Georgia a few years later, and sold the company to W. They opened their first location in Atlanta, Georgia, at the time named T.J. They also considered "Cinnamon's" and "Pepper's" before arriving at Applebee's. Their vision was "to create a restaurant that had a neighborhood pub feel to it and could offer friendly service along with quality fare at a lower price than most of their competition." The name “Appleby” was their first choice for this concept, but they found that it had already been registered. The Applebee's chain was founded by Bill and T. History 1980–2006: Founding and going public The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, chicken, pasta, burgers, and " riblets" (Applebee's signature dish). is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain. ![]()
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